Media Ridge

    For Brands

    Know what is working and why

    Then build more of it, and win more customers.

    Book a demo

    The challenge

    Reports stop at the what

    You can see the results. The reasons behind them are harder to find.

    Learnings get lost

    Each campaign starts from scratch because the last one was never explained.

    Competitors keep moving

    Your competitors change their message while you are still reviewing yours.

    The benefits for your team and your agency

    For your marketing team

    • Know which ads are working and why, without waiting for the end-of-campaign report.
    • Keep what each campaign taught you, so the next one starts ahead.
    • See what competitors are running, and the messages you are not using.

    For your agency or creative team

    • Briefs built on evidence rather than opinion.
    • A clear view of what to make more of, and what to stop.
    • One set of facts for everyone working on the brand.

    How we help

    Creative Studies

    Learn what your audience responded to, see what your competitors are running, and build more of what works.

    Explore Creative Studies
    Creative pack · Background setting

    Background setting

    Performance measured by CTR. Campaign average: 2.58%

    Studio or abstract

    +39%

    2 creatives, £3,278

    A Northtrail Apex ad+55%
    A Northtrail Apex ad+13%

    Graphic or flat

    +25%

    2 creatives, £2,431

    A Northtrail Apex ad+26%
    A Northtrail Apex ad+23%

    Natural outdoor

    -35%

    2 creatives, £2,584

    A Northtrail Apex ad-28%
    A Northtrail Apex ad-39%

    Urban outdoor

    -36%

    2 creatives, £2,239

    A Northtrail Apex ad-33%
    A Northtrail Apex ad-40%

    Campaign Analytics

    All your campaign results in one place, explained.

    Explore Campaign Analytics
    Campaign dashboard · Northtrail Apex

    Total spend

    £267K

    Impressions

    25M

    CTR

    0.65%

    Blended ROAS

    3.52x

    Spend by channel

    • Video
    • Display
    • CTV
    • Social
    • Audio

    Spend by device

    MobileDesktop

    Spend by platform

    • Meta
    • Google
    • TikTok
    • Amazon
    • YouTube
    • The Trade Desk

    When to run a creative study

    Before a brief

    Start the brief from what has worked for your brand so far.

    Mid-flight

    Change what is not working while there is still budget left.

    Quarterly reviews

    Explain results to leadership in plain words, ad by ad.

    Launches

    See how your competitors are talking about the category before you go live.

    What it looks like

    Northtrail’s marketing team, part-way through the Apex campaign, using our demo brand.

    1. 1

      What the study showed

      Every outdoor ad sat below the 2.58% average CTR, while the studio and graphic ads beat it.

    2. 2

      The new creative

      Shifted budget towards the studio ads, and briefed more like them.

    3. 3

      What the team took forward

      A brief built on the evidence, with the two best ads to learn from.

    Creative pack · Creative briefs

    Brief 1 of 3

    Studio product render with a technical claim

    The idea

    Lead with the Apex as a dramatic product render on a studio or abstract background, with a single technical claim in the first line, such as the recycled knit upper. Show the shoe clearly, with nothing competing for attention.

    Why

    Ads with a dramatic product render beat the 2.58% average CTR by 39%, and so did studio or abstract backgrounds. Ads with a technical performance message did 20% better, and 3 of those 4 were above average.

    Ads to look at

    A Northtrail Apex ad

    Own ad

    CTR 4.01%

    A Northtrail Apex ad

    Own ad

    CTR 3.25%

    How it fits the way you work

    Works with your agency

    Share the study with your agency, or we can brief them directly.

    Creative built for you

    No creative team? We build the new assets from the brief.

    Quick to set up

    Connect an ad account with a simple sign-in, and the first study is ready in minutes.

    How to start

    1. 1

      Book a demo

      Tell us what you are working on, and we will show you what we can find.

    2. 2

      Pick a campaign

      Choose a live or recent campaign to start with.

    3. 3

      See the why

      We take you through what worked, why, and what to build next.

    Common questions

    Do we still need our agency?

    If you have one, yes: a study gives them better briefs. If you do not, we can build the creative for you.

    How is this different from the reports our ad platforms give us?

    Platform reports show which ads performed. A creative study explains why, and what to make next.

    What do you need from us?

    Access to the ad account, through a simple sign-in. No exports or spreadsheets.

    How long does a creative study take?

    Minutes, once the ad account is connected.

    Which platforms do you work with?

    Meta Ads, Google Ads, YouTube, TikTok, Amazon Ads, The Trade Desk, DV360 and more. The integrations page has the full list.

    Ready to see what to build next?

    Book a demo