Creative Studies
Find out why your creative worked
Know what is working and why, then build more of it. Before, during and after a campaign.
Book a demoTurn creative insight into action
Background setting
Performance measured by CTR. Campaign average: 2.58%
Studio or abstract
+39%2 creatives, £3,278
+55%
+13%Graphic or flat
+25%2 creatives, £2,431
+26%
+23%Natural outdoor
-35%2 creatives, £2,584
-28%
-39%Urban outdoor
-36%2 creatives, £2,239
-33%
-40%Rework the group run creative in studio style
The idea
Move the club message onto a clean studio product render, keeping the run club line, with the shoe shown large.
Why
- Ads with a group social run did 33% worse
- Cinematic lifestyle photo was the weakest visual style
- The group run ad had the lowest CTR of the six
Ads to look at
Own ad · CTR 1.74%
Own ad · CTR 1.85%
Fresh versions of two ads that were wearing out, plus one new idea.
Included in every study
- A verdict on every video and static ad
- The elements and messages behind each result
- Video drop-off matched to what was on screen
- Forecasts of which ads are starting to fade
- A read of what competitors are running
- Creative briefs, and the assets built from them
Examples
What a client receives: a creative pack on their own ads, and a competitor pack on their market.
Northtrail Apex against its competitors
This brand
Northtrail Apex
Velora
Korva
Halden
What this means for Northtrail Apex
1Announce new releases with launch messaging
2Open videos with a question
3Keep leading with comfort in every ad
Competitor pack: the brand against its rivals, with what it means for the next campaign
Runners are responding to the trail run moment
Performance measured by CTR. Campaign average: 2.58%
Trail run
+18%+30%+6%Studio product
+14%+35%+22%+9%-4%City run
-40%-33%-46%Creative pack: which creative elements are working, across every ad
Top ads by reach
Personal bests
New model
Race day
Personal bests
Korva leans on racing and personal bests, where you lean on comfort.
Main messages
42%Personal bests
25%New model launch
17%Run club communityNot used by you
Competitor pack: a rival’s top ads, messages, and what you are not using
The questions we answer
- Which creative earned its spend?
- Which elements made the difference?
- Where do people stop watching, and why?
- What should we build more of?
Built for
For Agencies
Take a clear explanation of what worked into every client review, and arrive at pitches with a view of the market.
For Brands
Learn what your audience responded to, see what your competitors are running, and build more of what works.
For Ad Tech
Show advertisers why their creative worked, and build the variants that keep campaigns performing.