Campaign Analytics

    All your campaign results in one place

    Results from your ad platforms joined up and explained, with recommendations while campaigns run.

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    What you get

    One view across platforms

    Connect your ad platforms via APIs or MCP, or upload directly, and see results side by side every day.

    Campaign dashboard · Northtrail Apex

    Total spend

    £267K

    Impressions

    25M

    CTR

    0.65%

    Blended ROAS

    3.52x

    Spend by channel

    • Video
    • Display
    • CTV
    • Social
    • Audio

    Spend by device

    MobileDesktop

    Spend by platform

    • Meta
    • Google
    • TikTok
    • Amazon
    • YouTube
    • The Trade Desk

    Insight and recommendations

    See what changed and why, with recommended changes ranked and ready to act on, each with the evidence behind it.

    Optimisation impact · Cross-platform recommendations
    Low priority · Creative

    Recommended optimisation

    Roll the top warm-toned, product-isolated creative across Meta and TikTok, retiring the weakest variants, to lift CTR

    The case: CTR by creative

    Apex · Hero launch
    Apex · Trail step
    Apex · Craft
    Apex · City pace

    Projected: +0.04pp CTR on Meta and TikTok

    Measurement & Benchmarks

    Measure the effect of every change you make, and see how results compare with your vertical.

    Optimisation impact

    Optimisations implemented

    3

    Media Ridge 1 · in-platform 2

    Avg KPI improvement

    +20.5%

    across 3 measured

    Figures cover 22 Sept to 21 Oct.

    Presentations, ready to share

    Web presentations with the numbers, what they mean and where they lead, ready to send to a client.

    Web presentation · 8 / 10

    Spend by platform

    Meta and Google anchor over half of platform spend

    £267KSpend
    • Meta26%
    • Google22%
    • TikTok18%
    • Amazon16%
    • YouTube10%
    • The Trade Desk8%

    The numbers

    Meta is the largest allocation; The Trade Desk the smallest

    Where this takes us

    Shift some Meta and Google budget to video to add reach without hurting ROAS

    Edit in PowerPoint and Google Slides

    Refine any slide without leaving the deck, with an add-in that suggests takeaways and tightens the wording.

    Presentation editor · Media Ridge add-in

    Performance analysis

    Delivery vs CTR performance

    26.0M

    Impressions

    0.92%

    CTR

    $1.18

    CPC

    Media Ridge AI

    Add a one-line takeaway for the client

    Added: strong CTR at scale, ahead of benchmark.

    Make it more confident

    Your branding throughout

    Your logo and colours on the dashboard and every deck, so clients see your work, not ours.

    Client dashboard
    FredMillPowered by mediaridge.ai

    Insights

    • CPC is £2.74 on Search, above the £1.20 target
    • Tablet delivers the lowest CPC at £2.53
    • Desktop CTR trails mobile; review Desktop copy

    Total spend

    £487,300

    Total revenue

    £3.2M

    Blended ROAS

    6.62x

    The questions we answer

    • How did each platform perform?
    • What changed this week, and why?
    • How do we compare with our vertical?
    • Did we hit our targets?

    IntegrationsWhite labelWhat is a PCA report?

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