Media Ridge

Your creative strategy partner

Know which ads worked, and why.
For agencies, brands and ad tech.

Connects to the platforms you already use

Who Media Ridge is for

Now it is possible to take control of creatives in-flight.

Step 1
Analyse
Know what is working and why: a verdict on every video and static ad, the elements behind each result, and where viewers stop watching.
Creative pack · Background setting
Background setting
Performance measured by CTR. Campaign average: 2.58%
Studio or abstract
+39%
2 creatives, £3,278
+55%
+13%
Graphic or flat
+25%
2 creatives, £2,431
+26%
+23%
Natural outdoor
-35%
2 creatives, £2,584
-28%
-39%
Urban outdoor
-36%
2 creatives, £2,239
-33%
-40%
Step 2
Brief
Decide what to build more of. Each brief sets out the idea, the evidence and the ads to reference, informed by what competitors are running.
Creative pack · Creative briefs
Brief 2 of 3
Rework the group run creative in studio style
The idea
Move the club message onto a clean studio product render, keeping the run club line, with the shoe shown large.
Why
Ads with a group social run did 33% worse
Cinematic lifestyle photo was the weakest visual style
The group run ad had the lowest CTR of the six
Ads to look at
Own ad · CTR 1.74%
Own ad · CTR 1.85%
Step 3
Build
Our designers build the new assets from the brief, including fresh versions of the ads that are wearing out.
New assets from the brief
Fresh versions of two ads that were wearing out, plus one new idea.
Step 4
Measure
Compare results before and after each refresh, so you can see what the new creative changed.
Campaign dashboard · ROAS & revenue over time
ROAS & revenue over time
After refresh
ROASRevenue