Media Ridge

    For Agencies

    Kick-start the feedback loop between creative and media

    Add our creative studies to give brands more creative insight, alongside the media results you already report.

    Book a demo

    The challenge

    Clients ask why

    A report shows that an ad won. The next question is what made it win.

    Media and creative teams sit apart

    What the media data shows rarely makes it back into the next round of creative.

    Pitches move fast

    You need a sharp view of a brand and its competitors in days, not weeks.

    The benefits for you and your clients

    For your agency

    • Walk into every client review with the reasons behind the results, not just the numbers.
    • Arrive at pitches with a read of the brand’s ads and its competitors.
    • Give clients something a platform report cannot: what made their ads work.

    For your clients

    • Know which of their ads worked, and why.
    • Better creative in the next round, built from evidence.
    • A clear view of what competitors are running, and where the gaps are.

    How we help

    Creative Studies

    Take a clear explanation of what worked into every client review, and arrive at pitches with a view of the market.

    Explore Creative Studies
    Creative pack · Background setting

    Background setting

    Performance measured by CTR. Campaign average: 2.58%

    Studio or abstract

    +39%

    2 creatives, £3,278

    A Northtrail Apex ad+55%
    A Northtrail Apex ad+13%

    Graphic or flat

    +25%

    2 creatives, £2,431

    A Northtrail Apex ad+26%
    A Northtrail Apex ad+23%

    Natural outdoor

    -35%

    2 creatives, £2,584

    A Northtrail Apex ad-28%
    A Northtrail Apex ad-39%

    Urban outdoor

    -36%

    2 creatives, £2,239

    A Northtrail Apex ad-33%
    A Northtrail Apex ad-40%

    Campaign Analytics

    Client reporting across platforms, ready to present in your branding.

    Explore Campaign Analytics
    Campaign dashboard · Northtrail Apex

    Total spend

    £267K

    Impressions

    25M

    CTR

    0.65%

    Blended ROAS

    3.52x

    Spend by channel

    • Video
    • Display
    • CTV
    • Social
    • Audio

    Spend by device

    MobileDesktop

    Spend by platform

    • Meta
    • Google
    • TikTok
    • Amazon
    • YouTube
    • The Trade Desk

    When to run a creative study

    Client reviews

    Explain the results ad by ad, in your own branding.

    Pitches

    Show a prospect what their ads and their competitors’ ads are saying, before the first meeting.

    Mid-flight calls

    Spot what is working while there is still budget to move.

    Creative briefing

    Hand your creative team a brief built on what the data has shown.

    What it looks like

    An agency running the Northtrail Apex campaign, using our demo brand.

    1. 1

      What the study showed

      Every outdoor ad sat below the 2.58% average CTR, while the studio and graphic ads beat it.

    2. 2

      The new creative

      Briefed a studio product render with a single technical claim, and had it built.

    3. 3

      What the client got

      A review that explained the results, with the next creative ready to run.

    Creative pack · Verdicts

    Northtrail Apex, 8 ads. CTR against the campaign average of 2.58%

    Performing (3)

    A Northtrail Apex ad+55%
    A Northtrail Apex ad+26%
    A Northtrail Apex ad+23%

    Average (1)

    A Northtrail Apex ad+13%

    Holding back (4)

    A Northtrail Apex ad-28%
    A Northtrail Apex ad-33%
    A Northtrail Apex ad-39%
    A Northtrail Apex ad-40%

    Verdict: the studio and graphic ads beat the average. Every outdoor ad, natural or urban, sits below it.

    How it fits the way you work

    In your brand

    Studies and presentations go out in your agency’s branding, so the insight is yours to share.

    Alongside your creative team

    We brief your creative team, or build the new assets ourselves if you do not have one.

    Quick to set up

    Connect an ad account with a simple sign-in, and the first study is ready in minutes.

    How to start

    1. 1

      Book a demo

      Tell us what you are working on, and we will show you what we can find.

    2. 2

      Pick a campaign

      Choose a live or recent campaign to start with.

    3. 3

      See the why

      We take you through what worked, why, and what to build next.

    Common questions

    Does this replace our creative team?

    No. If you have a creative team, we brief them with the evidence. If you do not, we build the new creative for you.

    Can we present it as our own work?

    Yes. Studies and presentations go out in your agency’s branding.

    What do you need from us?

    Access to the ad account, through a simple sign-in. No exports or spreadsheets.

    How long does a creative study take?

    Minutes, once the ad account is connected.

    Which platforms do you work with?

    Meta Ads, Google Ads, YouTube, TikTok, Amazon Ads, The Trade Desk, DV360 and more. The integrations page has the full list.

    Ready to give clients the why?

    Book a demo