Media Ridge

    For Ad Tech

    Creative is the biggest lever of performance

    Build more variants and open up more channels, so campaigns perform better and advertisers book again.

    Book a demo

    The challenge

    Delivery numbers only go so far

    Advertisers renew when they understand what their money achieved.

    Too few variants

    Campaigns often run on the assets the advertiser supplied, with nothing to test against.

    Re-bookings follow results

    Advertisers come back when campaigns perform, and better creative is the quickest way there.

    The benefits for you and your advertisers

    For your platform

    • More variants to run, so campaigns keep performing.
    • Results advertisers understand, which gives them a reason to book again.
    • Fresh creative for channels an advertiser has not tried yet.

    For your advertisers

    • Know why their creative worked on your platform.
    • New variants built from what worked.
    • End-of-campaign reports that explain the results.

    How we help

    Creative Studies

    Show advertisers why their creative worked, and build the variants that keep campaigns performing.

    Explore Creative Studies
    Creative pack · Background setting

    Background setting

    Performance measured by CTR. Campaign average: 2.58%

    Studio or abstract

    +39%

    2 creatives, £3,278

    A Northtrail Apex ad+55%
    A Northtrail Apex ad+13%

    Graphic or flat

    +25%

    2 creatives, £2,431

    A Northtrail Apex ad+26%
    A Northtrail Apex ad+23%

    Natural outdoor

    -35%

    2 creatives, £2,584

    A Northtrail Apex ad-28%
    A Northtrail Apex ad-39%

    Urban outdoor

    -36%

    2 creatives, £2,239

    A Northtrail Apex ad-33%
    A Northtrail Apex ad-40%

    Campaign Analytics

    End-of-campaign reports for advertisers, without hours of deck building.

    Explore Campaign Analytics
    Campaign dashboard · Northtrail Apex

    Total spend

    £267K

    Impressions

    25M

    CTR

    0.65%

    Blended ROAS

    3.52x

    Spend by channel

    • Video
    • Display
    • CTV
    • Social
    • Audio

    Spend by device

    MobileDesktop

    Spend by platform

    • Meta
    • Google
    • TikTok
    • Amazon
    • YouTube
    • The Trade Desk

    When to run a creative study

    Campaign proposals

    Show an advertiser what their current ads are doing, and what you would test.

    Mid-flight check-ins

    Bring new variants to the call while the campaign is still live.

    End-of-campaign wrap-ups

    Explain what the money achieved, ad by ad.

    New channels

    Build variants for a channel the advertiser has not used yet.

    What it looks like

    An ad tech partner running Northtrail’s campaign, using our demo brand.

    1. 1

      What the study showed

      Every outdoor ad sat below the 2.58% average CTR, while the studio and graphic ads beat it.

    2. 2

      The new creative

      Built new studio-style variants to run alongside the originals.

    3. 3

      What the advertiser got

      A wrap-up that showed what worked and why, and a reason to book the next campaign.

    New assets from the brief
    A new Northtrail Apex ad: Soft where it mattersA new Northtrail Apex ad: Run beyondA new Northtrail Apex ad: Built for the city

    Fresh versions of two ads that were wearing out, plus one new idea.

    How it fits the way you work

    In your brand

    Studies and reports go out in your branding, ready to share with advertisers.

    Creative built for you

    We build the new variants, or brief the advertiser’s own creative team.

    Quick to set up

    Connect an ad account with a simple sign-in, and the first study is ready in minutes.

    How to start

    1. 1

      Book a demo

      Tell us what you are working on, and we will show you what we can find.

    2. 2

      Pick a campaign

      Choose a live or recent campaign to start with.

    3. 3

      See the why

      We take you through what worked, why, and what to build next.

    Start with your own teams

    Most partnerships begin with a single team and a few live campaigns. Once it is working, we can talk about bringing it to your advertisers.

    See the platforms we connect to

    Common questions

    Can we offer this to our advertisers?

    Yes. Most partners start with their own teams on a few live campaigns, then bring it to advertisers once it is working.

    Can it go out in our branding?

    Yes. Studies and reports go out in your branding.

    What do you need from us?

    Access to the ad account, through a simple sign-in. No exports or spreadsheets.

    How long does a creative study take?

    Minutes, once the ad account is connected.

    Which platforms do you work with?

    Meta Ads, Google Ads, YouTube, TikTok, Amazon Ads, The Trade Desk, DV360 and more. The integrations page has the full list.

    Ready to show advertisers more?

    Book a demo