Comparison
Media Ridge vs Supermetrics
Supermetrics reliably pipes platform data into your spreadsheets. Media Ridge does the whole job: connection, analysis and the branded client deck.
Supermetrics vs Media Ridge, in short
Supermetrics is a marketing data connector. It pulls data from advertising and marketing platforms into Google Sheets, Looker Studio, Excel, your BI tool or your warehouse. Media Ridge is a purpose-built reporting platform for media agencies that connects your platforms, writes the analysis and produces the client-ready deck. Both start by getting your data out of the platforms. The difference is what happens next.
Supermetrics delivers fields to a destination, and from there the report is yours to build: the model, the dashboard, the analysis and the deck, every time. Media Ridge takes connected data and finishes the job, drafting written insight against benchmarks and producing a branded deck in minutes. If reporting means rebuilding a spreadsheet each month, that gap is what this comparison is about.
Supermetrics is a marketing data connector. The comparison below is on the slice of media reporting it covers.
| Capability | Supermetrics | Media Ridge |
|---|---|---|
| Cross-platform advertising data | Yes, extensive connectors | Built in, via APIs and MCP |
| Normalised across every platform | Fields delivered; you build the model | Automatic, one consistent schema |
| Live, interactive dashboards | Feeds Sheets, Looker and BI, none of its own | Yes |
| Written insight: what changed, why, and what to do next | No analysis | Yes, drafted automatically |
| Vertical benchmarks for context | Not included | Yes |
| Client-ready PCA decks in PowerPoint and Google Slides | No client decks | Yes, native add-ins |
| Fully branded, white-label output | A connector, not output | Yes, end to end |
| Built for media agency reporting | A data connector | Purpose-built |
| Setup and ongoing upkeep | Queries and templates to maintain | Done for you |
| Time to a finished client report | Built downstream by you | Minutes |
Comparison reflects typical use for media agency reporting. Supermetrics is a capable tool in its own category; the table shows where the two products do different jobs.
When Supermetrics is the right choice
We would rather be straight with you. There are jobs Supermetrics does well, and here they are.
You have report templates you love
If your team has built reporting in Sheets, Looker Studio or Excel, Supermetrics keeps them fed with reliable data.
You just need the pipes
When the only gap is getting platform data into your existing tools, a connector is the leanest fix.
Spreadsheet-first teams
For analysts who live in Sheets and Excel, Supermetrics meets them where they already work.
Supermetrics reliably moves platform data into your spreadsheets, and for many teams that is the whole ask. But the report, the analysis and the deck are still yours to build every time. Media Ridge does all three, turning connected data into a written, benchmarked, branded client report in minutes rather than a spreadsheet you format by hand.
Common questions
Is Media Ridge a replacement for Supermetrics?
For most media teams doing client reporting, yes. Supermetrics moves data into your spreadsheets; Media Ridge connects the data and produces the analysed, branded report. Teams wedded to their own spreadsheet templates sometimes keep Supermetrics for the feed and use Media Ridge for client-facing PCAs.
Supermetrics just moves data. What does Media Ridge do differently?
Media Ridge does the whole job: connection, normalisation, written analysis against benchmarks, and a branded PowerPoint or Google Slides deck. There is no spreadsheet to build or format afterwards.
Can I keep my existing spreadsheet reports?
You can, but most teams find they no longer need them once the analysis and the deck are produced for them automatically.
How does Media Ridge connect to platforms?
Directly, via APIs and MCP, refreshed hourly or daily, with no per-connector queries to set up and maintain.
Is my campaign data safe?
Your campaign data is never used to train AI models. It is stored in the UK and EU with strong encryption. See our security approach for the detail.
See it on your own campaigns
The quickest way to judge the difference is on your own data. We will show you a live report built from it.