Media Ridge Campaign AnalyticsvsSupermetrics

Media Ridge vs Supermetrics

Supermetrics reliably pipes platform data into your spreadsheets. Media Ridge does the whole job: connection, analysis and the branded client deck.

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marketing data connector

Choose Supermetrics if

You have report templates you love
You just need the pipes
Spreadsheet-first teams

Media Ridge Campaign Analytics

Where Media Ridge goes further

Normalised across every platformAutomatic, one consistent schema
Live, interactive dashboardsYes
Written insight: what changed, why, and what to do nextYes, drafted automatically
Vertical benchmarks for contextYes
Client-ready PCA decks in PowerPoint and Google SlidesYes, native add-ins

Supermetrics vs Media Ridge, in short

Supermetrics is a marketing data connector. It pulls data from advertising and marketing platforms into Google Sheets, Looker Studio, Excel, your BI tool or your warehouse. Media Ridge is a purpose-built reporting platform for media agencies that connects your platforms, writes the analysis and produces the client-ready deck. Both start by getting your data out of the platforms. The difference is what happens next.

Supermetrics delivers fields to a destination, and from there the report is yours to build: the model, the dashboard, the analysis and the deck, every time. Media Ridge takes connected data and finishes the job, drafting written insight against benchmarks and producing a branded deck in minutes. If reporting means rebuilding a spreadsheet each month, that gap is what this comparison is about.

Side by side

Media Ridge Campaign Analytics, compared with Supermetrics, capability by capability.

Capability	Supermetrics	Media Ridge Campaign Analytics
Cross-platform advertising data	YesYes, extensive connectors	YesBuilt in, via APIs or MCP
Normalised across every platform	PartlyFields delivered; you build the model	YesAutomatic, one consistent schema
Live, interactive dashboards	NoFeeds Sheets, Looker and BI, none of its own	YesYes
Written insight: what changed, why, and what to do next	NoNo analysis	YesYes, drafted automatically
Vertical benchmarks for context	NoNot included	YesYes
Client-ready PCA decks in PowerPoint and Google Slides	NoNo client decks	YesYes, native add-ins
Fully branded, white-label output	NoA connector, not output	YesYes, end to end
Built for media agency reporting	NoA data connector	YesPurpose-built
Setup and ongoing upkeep	PartlyQueries and templates to maintain	YesDone for you
Time to a finished client report	NoBuilt downstream by you	YesMinutes

Cross-platform advertising data
Supermetrics
YesYes, extensive connectors
Media Ridge
YesBuilt in, via APIs or MCP
Normalised across every platform
Supermetrics
PartlyFields delivered; you build the model
Media Ridge
YesAutomatic, one consistent schema
Live, interactive dashboards
Supermetrics
NoFeeds Sheets, Looker and BI, none of its own
Media Ridge
YesYes
Written insight: what changed, why, and what to do next
Supermetrics
NoNo analysis
Media Ridge
YesYes, drafted automatically
Vertical benchmarks for context
Supermetrics
NoNot included
Media Ridge
YesYes
Client-ready PCA decks in PowerPoint and Google Slides
Supermetrics
NoNo client decks
Media Ridge
YesYes, native add-ins
Fully branded, white-label output
Supermetrics
NoA connector, not output
Media Ridge
YesYes, end to end
Built for media agency reporting
Supermetrics
NoA data connector
Media Ridge
YesPurpose-built
Setup and ongoing upkeep
Supermetrics
PartlyQueries and templates to maintain
Media Ridge
YesDone for you
Time to a finished client report
Supermetrics
NoBuilt downstream by you
Media Ridge
YesMinutes

Comparison reflects typical use for media agency reporting. Supermetrics is a capable tool in its own category; the table shows where the two products do different jobs.

When Supermetrics is the right choice

We would rather be straight with you. There are jobs Supermetrics does well, and here they are.

You have report templates you love

If your team has built reporting in Sheets, Looker Studio or Excel, Supermetrics keeps them fed with reliable data.

You just need the pipes

When the only gap is getting platform data into your existing tools, a connector is the leanest fix.

Spreadsheet-first teams

For analysts who live in Sheets and Excel, Supermetrics meets them where they already work.

Where teams outgrow Supermetrics

Supermetrics reliably moves platform data into your spreadsheets, and for many teams that is the whole ask. But the report, the analysis and the deck are still yours to build every time. Media Ridge does all three, turning connected data into a written, benchmarked, branded client report in minutes rather than a spreadsheet you format by hand.

See Campaign Analytics

Common questions

Is Media Ridge a replacement for Supermetrics?

For most media teams doing client reporting, yes. Supermetrics moves data into your spreadsheets; Media Ridge connects the data and produces the analysed, branded report. Teams wedded to their own spreadsheet templates sometimes keep Supermetrics for the feed and use Media Ridge for client-facing PCAs.

Supermetrics just moves data. What does Media Ridge do differently?

Media Ridge does the whole job: connection, normalisation, written analysis against benchmarks, and a branded PowerPoint or Google Slides deck. There is no spreadsheet to build or format afterwards.

Can I keep my existing spreadsheet reports?

You can, but most teams find they no longer need them once the analysis and the deck are produced for them automatically.

How does Media Ridge connect to platforms?

Directly, via APIs or MCP, refreshed hourly or daily, with no per-connector queries to set up and maintain.

Is my campaign data safe?

Your campaign data is never used to train AI models. Primary campaign data is stored in the EU (Ireland), and named sub-processors operate in both the EU and the US under appropriate data-transfer safeguards. Everything is encrypted in transit and at rest. See our security approach for the detail.

See a live report built from your own data

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